Samoter 2026
INNOVATION, NEW PARTNERSHIPS AND A FORWARD-LOOKING PRESENCE
Samoter 2026 has come to a close with great satisfaction for Berti Macchine Agricole, one of the most important events for the construction, agricultural machinery, and green maintenance sectors.
This year’s edition was particularly significant for our company, not only for the strong interest shown in our equipment, but also for the introduction of key innovations that concretely represent the direction the brand is taking.
Official debut of the new EB9
Among the most anticipated highlights of the exhibition, the presentation of the new EB9 attracted great attention from customers, dealers, and industry professionals.
A model that perfectly embodies the Berti philosophy: build quality, reliability, and high performance combined with continuous technical and design development.
The feedback received during the show confirms how the market is increasingly oriented towards professional solutions capable of ensuring productivity, durability, and operational versatility.
A new exhibition concept
Samoter 2026 also marked the debut of a new stand format for Berti.
A completely redesigned space aimed at enhancing the brand, improving the visitor experience, providing proper visibility to the product range on display, and highlighting the launch of the new product.
Cleaner lines, greater focus on the machines, and a more dynamic visual communication helped create a stand capable of conveying the company’s core values.
A significant change that marks the beginning of a new communication path for the company.
The beginning of the collaboration with Lacelli Farm
Among the most significant moments of this edition of Samoter was the official introduction of Matilde Cattaneo from Lacelli Farm as brand ambassador.
A presence that brought energy, freshness, and a new approach to digital communication, contributing to the creation of engaging content and increased interaction with both the on-site and online audience.
Samoter was the occasion to present and launch this new communication project, with the goal of bringing the Berti world closer to a contemporary language capable of enhancing the product through new digital formats.
Thank you to all our visitors
We would like to thank all customers, partners, importers, and professionals who visited our stand during the exhibition days.
The enthusiasm, interest, and numerous discussions held during the event represent a continuous motivation for us to invest in innovation, quality, and development.
Samoter 2026 therefore closes with extremely positive results and with the awareness of having laid the foundations for a new phase of growth and communication for the Berti brand.
