Agritechnica 2025
Beyond All Expectations
Agritechnica 2025 concluded with excellent results for Berti, thanks to a stand showcased to its full potential and strong interest in the new products presented, including B/Wings.
We discuss this with Ivan Bianchi, Export Sales Director.
Agritechnica has just come to an end. Ivan, what is your overall assessment of the 2025 edition?
Without hesitation, I would say it was a very positive edition. Expectations were uncertain, but the response from the public exceeded all forecasts. We recorded a constant flow of highly interested and very knowledgeable visitors, a clear sign that our brand continues to be perceived as solid across international markets.
This year’s stand impressed many visitors. How was it designed?
Our stand covered over 350 m², the largest we have ever presented at Agritechnica, and it was designed with a clear objective: to give maximum space and breathing room to the machines on display. We deliberately chose not to bring some equipment that could have been included, because we wanted to highlight the selected models as effectively as possible, making the visitor journey clearer and the technical information more immediately accessible. This choice was rewarded by the strong engagement of visitors.
Among the new products presented, B/Wings attracted great attention. Can you tell us more about it?
B/Wings was a true highlight. We knew it would generate interest, but the enthusiasm we experienced went beyond all expectations. Visitors appreciated the innovation, robustness, versatility, and the way this machine responds to market needs. The feedback we collected confirms that we are moving in the right direction.
What role did your German partners play in this edition?
A decisive one. Their presence at the stand allowed us to welcome the local audience in the best possible way and to handle the many inquiries efficiently. Our collaboration with them is always highly synergistic and extremely valuable. I sincerely thank them: their support truly made the difference.
What does the company take away from this Agritechnica?
We return with important confirmations, new opportunities, and a great deal of motivation. This edition showed us that the market is interested in our solutions and recognizes the value of our work. Now the priority is to capitalize on the contacts made, nurture the relationships that have begun, and continue investing in innovation and international presence. Agritechnica has given us the momentum to face the challenges of the coming months with even greater determination.
